Everyone’s favorite sushi and JoJo collaboration will be held in Japan!
I would like to inform you that you are coming to Japan from now on.
Stardust Crusaders takes over Sushiro nationwide with limited menu items, bonus goods, and massive prize campaigns.
A nationwide collaboration between Sushiro and JoJo’s Bizarre Adventure Part 3: Stardust Crusaders begins on February 4, 2026. The key visual brings the core cast together and pairs it with an iconic campaign line:
Fate starts spinning.
It is a very JoJo way to say it, and also a clean pun for a conveyor-belt sushi chain. Part 3 is the arc defined by travel, destiny, and chained encounters, so the concept lands immediately.
- Campaign Period and Timeline
- Why Part 3, and Which Characters Are Included
- Collaboration Menu Items and Bonus Goods
- Prize Campaigns and Social Events
- Special Collaboration Stores
- Official Sources and Why This Collaboration Is Big
- Social Buzz and Pre-launch Hype
- Comparing Past Sushiro Anime Collaborations
- What Comes Next
- Kumao’s Take
- Quotation and reference
Campaign Period and Timeline
The collaboration runs from Wednesday, February 4, 2026 to Monday, February 23, 2026.
During the period, Sushiro will roll out collaboration-only menu items plus multiple prize and social campaigns. However, all bonus items are limited in quantity, and each store ends distribution as soon as its stock runs out. This means the practical end date can vary by location.
As of late January 2026, Sushiro has not announced a clear split such as a first wave and second wave. The campaign is positioned as one unified set of content across the full period, with any additional late-stage expansions still unannounced.
How the announcement unfolded
Sushiro built momentum on X before the official reveal. Around January 23, the official account began posting daily hints. The collaboration was formally announced on January 27, followed by an official press release at 11:00 on January 28, 2026 confirming the nationwide start on February 4.
Why Part 3, and Which Characters Are Included
This collaboration is dedicated to JoJo’s Bizarre Adventure Part 3: Stardust Crusaders.
The original manga arc debuted in 1989, and the anime adaptation aired in 2014. This is the chapter where the concept of Stands becomes a full system, and where the story expands into a world-travel structure led by Jotaro Kujo, with the team pursuing DIO.
Sushiro has partnered with major anime and games in recent years, but this is its first JoJo collaboration, and the choice of Part 3 signals the obvious intent: go with the most universally recognizable JoJo era.
Featured lineup
The campaign centers on the Part 3 main party and DIO:
Jotaro Kujo, Noriaki Kakyoin, Joseph Joestar, Muhammad Avdol, Jean Pierre Polnareff, Iggy, and DIO.
New campaign illustrations are used throughout in-store visuals and bonus items. One detail fans will notice immediately is that several of the bonus items include printed iconic lines associated with the series, adding a small but very deliberate layer of JoJo flavor to everyday objects.
Collaboration Menu Items and Bonus Goods
Sushiro is offering five collaboration menu items across sushi, sides, dessert-style items, and drinks. Each eligible item comes with a random bonus good, and designs cannot be chosen.
Prices are listed as starting points and may vary by region and store. In some areas, including parts of Tokyo, pricing can be slightly higher.
Also important: these collaboration items are dine-in only. They are not available via Sushiro To Go or takeout-only formats such as Kyotaru Sushiro.
1) Salmon with mentaiko mayo, seared
Bonus: Collaboration pick, random 1 out of 9 designs
Price: from 260 yen
Bonus stock: approximately 356,000 picks total
Ends when stock is depleted
The pick is printed with character and Stand visuals, and the back side includes series quote styling.
2) Selected tuna lean comparison set
Bonus: Collaboration pick, random 1 out of 9 designs
Price: from 260 yen
Bonus stock: approximately 552,000 picks total
Ends when stock is depleted
This set is built around two ways of enjoying mebachi tuna lean: one plain, one marinated in a sauce-style preparation.
3) Fries with melty cheese sauce
Bonus: Collaboration sticker, random 1 out of 7 designs
Price: from 350 yen
Bonus stock: approximately 311,000 stickers total
Ends when stock is depleted
After sticker stock runs out, the fries may continue as a regular item without the bonus.
Sticker bonus includes a discount coupon
The sticker includes a 5 percent off coupon valid for dine-in only.
Coupon period: March 2, 2026 to March 31, 2026
It can be used repeatedly during the period, but does not apply to takeout or delivery.
4) Recommended colorful 5-piece sushi set
Bonus: Collaboration travel sticker, random 1 out of 7 designs
Price: from 980 yen
Bonus stock: approximately 147,000 travel stickers total
Ends when stock is depleted
The travel sticker is designed as a thicker sticker suitable for items like luggage, themed around the Part 3 journey concept. The back includes a QR code and serial code used for the Iggy prize campaign described below.
5) Soft drink set with mini plate
Bonus: Collaboration mini plate, random 1 out of 4 designs
Price: from 1,300 yen
Bonus stock: approximately 162,000 plates total
Ends when stock is depleted
This is a separate product from normal drinks, so you must choose the mini plate included version when ordering. Sushiro also notes that excessive bulk buying and resale behavior is discouraged.
Prize Campaigns and Social Events
Beyond menu bonuses, the collaboration includes multiple campaigns aimed at high-energy fans and social sharing.
Iggy almost life-size panel giveaway
How to enter: Order the 5-piece set with travel sticker, then scan the QR code and enter the serial code
Entry period: February 4 to February 23, 2026
Result style: instant win display after entry
Winners: 10 people
Prize: Iggy panel, expected to be roughly 30 to 40 cm as a standing display
Shipping: delivered later to winners
Challenge DIO: 100 plates rush campaign
This campaign asks participants to stack sushi plates and post on social media.
Period: February 4 to February 23, 2026
How to enter: Follow Sushiro on X or Instagram, post a photo of your stacked plates using the designated hashtag(s).
Prizes are tiered by plate count:
For 100 plates: 10 winners receive a set of two life-size panels, Jotaro and DIO, plus a 5,000 yen Sushiro meal voucher
For 20 plates: 20 winners receive a 5,000 yen Sushiro meal voucher
The life-size panels are described as large, approximately equivalent to about 195 cm in height for each character.
Sushiro explicitly states this is not a promotion of extreme eating. It is designed for group participation, and it recommends using a dedicated arrangement sheet and avoiding unstable stacking.
Double follow plus repost campaign on X
How to enter: Follow both the Sushiro official X and the JoJo anime official X, then like and repost the designated campaign post
Prize: 20 winners receive a 10,000 yen Sushiro meal voucher
Campaign posts: scheduled to begin rolling out after 8:00 AM on February 4
Special Collaboration Stores
The collaboration runs nationwide, but four stores are designated as special collaboration locations with enhanced decorations and staging. The campaign period is the same as all other stores: February 4 to February 23, 2026.
Special stores:
Sushiro Akihabara Chuo-dori Store
Sushiro Namba Amza Store
Sushiro Sendai Ichibancho Store
Sushiro Sannomiya Ikuta Road Store
These locations will feature additional in-store visual installations such as scene panels, character standees, and themed presentation. BGM and other atmospheric touches may also be adjusted to reinforce the Part 3 feeling.
In addition, certain stores equipped with the large touch display guidance system known as Dejiro will offer a limited-time JoJo mode during the campaign, showing character appearances and special visuals and audio during check-in and waiting.
Official Sources and Why This Collaboration Is Big
The collaboration was formally announced in late January 2026 through Sushiro’s official channels, followed by coverage across major outlets. Sushiro has emphasized a long-term strategy of making the dining experience itself feel like content, using popular IP partnerships as a recurring pillar.
This being the first JoJo collaboration matters, but the bigger signal is the timing. JoJo as a franchise is entering another attention spike with Part 7, Steel Ball Run, moving toward anime distribution, and this campaign helps keep the brand loud in everyday life even while focusing specifically on Part 3.
Social Buzz and Pre-launch Hype
Sushiro’s pre-announcement hint campaign on X was unusually direct. Starting around January 23, 2026, the official account posted JoJo-referencing visuals and staging that fans could decode quickly. The hint posts were released seven times, and total views reportedly exceeded 7 million, pushing related words into trending zones even during weekday daytime posts.
After the official announcement on January 27 and 28, hashtags and plan posts increased sharply. The campaign that drew the strongest immediate reactions was the 100 plates rush, because it mirrors the Part 3 confrontation energy and invites meme-ready participation.
Comparing Past Sushiro Anime Collaborations
Sushiro has a clear track record of large-scale tie-ins, and comparing them makes the JoJo campaign look even more aggressive in total volume.
Examples from recent years include:
Genshin Impact with multi-wave campaigns and game-linked benefits
Haikyu with student and family appeal through themed menu items and drink goods
Oshi no Ko with broad merch variety and social-friendly design choices
Hololive talent tie-ins incorporating audio and experiential elements
Opanchu Usagi, which reportedly produced a major customer increase compared with the previous year’s period
Even non-anime brand collaborations, including a Korean spicy ramen tie-in in early 2026
Against that background, the JoJo campaign stands out for one reason: it stacks everything. Limited menu bonuses, multiple prize systems, social challenges, and specially decorated flagship stores. It does not rely on a single incentive. It is built as an event.
Also, by selecting Stardust Crusaders, Sushiro is clearly targeting a high-heat fan layer rather than only chasing casual or family traffic. That changes how the campaign spreads online.
What Comes Next
As of late January 2026, the official details appear complete. There is no announcement of a second wave or additional stage expansion. The campaign reads as a single limited-time package, and every bonus item is defined by the same rule: it ends when stock runs out.
If your goal is a specific bonus design or participation in the prize campaigns, earlier visits are safer. For updates, the most reliable sources remain Sushiro’s official site and socials, plus the JoJo anime official channels.
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Kumao’s Take
I will be honest: I love Part 3. The clash between Jotaro and DIO, the rough heat of that era, the sense that every encounter is fate pretending to be coincidence. Stardust Crusaders is the chapter that made JoJo feel global.
What impressed me here is that Sushiro is not treating Part 3 as a shallow skin. The campaign uses the ideas that define the arc: the journey motif, the famous lines, the sense of confrontation. Even the bonus goods are separated by texture and purpose, so it does not feel like random mass distribution. It feels designed for both collectors and normal diners who just want one good souvenir.
If you love Part 3, you will probably find at least one moment in the store where you think, yes, they get it.
This is limited, and the good stuff runs out. If you are even slightly interested, go once early.
All Write: Kumao
Quotation and reference
I quoted and referred to the information from this article.
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